Maximillian Missoni, head of Polestar design, collected the Car Design Award 2022 for the Brand Design Language category. The ceremony took place at the ADI Design Museum in Milan on June 10 in the presence of Silvia Baruffaldi, editor Auto&Design, Riccardo Baldo (Academic Director of the IED Group, technical partner of the event) and Alberto Ferrari, Brand and Marketing Manager of Brembo, in charge of designing the trophies.
This is the jury’s motivation for the Polestar brand: “At Polestar everything has a practical meaning, beyond looking for beauty. In addition to the clean, elegant and futuristic style, its projects also reveal concern for the planet and sustainability. The design team has found a distinguished and engaging personality within the premium electrified environment, thanks to a consistent and attractive design language”.