The Car Design Award was instituted in 1984 as the “Car Design Award Torino – Piemonte”, the result of a collaboration between Auto&Design, the specialised publication founded by Fulvio Cinti and edited by him for more than thirty years, the City of Turin and the Region of Piedmont.
There are two award categories, production car projects and research prototypes (plus, in the new 2000’s edition, a third award for Brand design language).
The event logo, an A for Award, is a stylisation of the French curve, setsquare and ruler typically used by the designers of the time. The coloured stripes bear the colours of the two local institutions – red, blue and orange for the Region of Piedmont, blue and yellow for the city of Turin. Its creation is the work of Eros Sogno, historic art director of Auto&Design.
Since its inception, the award has had a twofold mission: on the one hand, to be the foremost international automotive design accolade, with a panel representing the leading publications in the sector; and on the other, to promote the importance of Turin and the Piedmont region in general – the homeland of the Italian coachbuilding art – in the style and design of motor vehicles.
The first half of the 1980s was a period of profound economical and cultural change, with design once again playing a key role for the automotive world. The Car Design Award was created to recognise the achievements not only of car manufacturers, but also of the many design studios of the era which, steered by visionary designers and directors, worked in a complex industrial scenario with artisan skills and capabilities.
The first edition of the accolade was awarded on November 14, 1984 during the Turin Motor Show, marking the beginning of the history of the Car Design Award – a prize of the highest honour from Turin to the world.