The design teams of BMW for the Vision Neue Klasse concept car, of Volvo for the EX30 and Kia for its Brand Design Language are the winners of the 2024 Car Design Award, the Oscar of world car design established in 1984 by the Auto&Design magazine. The award ceremony was held in Milan at the renowned ADI Design Museum today, April 17th, during the Milano Design Week. The event was opened by an exclusive “Living in the car” Talk with Rossella Guasco, Vice President C&M Design Stellantis Europe, Francesca Sangalli, Head of Color&Trim and Concept&Strategy Seat Cupra, Stefano Piontini, Partner at Vudafieri Saverino Partners Shanghai and Carlo Ammirati, Sustainability Director & Innovation Manager Alcantara. Since 2016, the Car Design Award includes three categories: “Concept Cars”, “Production Cars” and “Brand Design Language”, the latter an award given to the design team that has stood out for the consistency and transversality of its brand’s formal language across its whole product range.

BMW Vision Neue Klasse
Volvo EX30

The winners of the 2024 edition, chosen from a shortlist of ten finalists, are:

  • in the Concept Cars category, the BMW design team for the Vision Neue Klasse project
  • in second place the Mazda design team for the Iconic SP 
  • in third place the Mercedes-Benz team for the Vision One-Eleven
  • for Production Cars, the Volvo Design for its EX30
  • in second place the team of Alfa Romeo design for the 33 Stradale  
  • on the third step of the podium, the Lamborghini team for the Revuelto
  • for the Brand Design Language section, the design language of the whole brand, the award went to the Kia design team 
  • the Toyota and BMW design teams finished second and third respectively

The 2024 edition of the award is all new and sees Alcantara as a partner of the event. New trophies have also been created for the occasion, the exclusive design of which is the work of ERRE Company, operating in the field of engineering consultancy applied to the automotive, railway and industrial sectors.


The winners were chosen by a jury of experts, all journalists from leading international automotive publications, for an objective assessment of the global car design scene: 

Brazil: Paulo Campo Grande, Quatro Rodas, Editor 

China: Jun Miao, MJ CarShow, Chief Editor 

South Korea: Kibeom Kim, Roadtest, Publisher & Editor in Chief 

Europe: Luca Ciferri, Automotive News Europe, Editor & Associate Publisher 

France: Stéphane Meunier, L’Automobile Magazine, Editor in Chief 

Germany: Michael Köckritz, Publisher, Editor-in-Chief and Creative Director Ramp.Space 

Japan: Tetsuya Kato, Car Graphic, Publisher

India: Dhruv Behl, AutoX, Founder & Managing Editor

Italy:  Silvia Baruffaldi, Auto&Design, Editor 

United Kingdom: Andy Franklin, Top Gear, Creative Director 

Spain: Juan Carlos Payo Calderon, Mobilitas Group, General Director


CONCEPT CARS, BMW Vision Neue Klasse 

“It’s never easy to reinvent a brand’s design language, nevertheless the BMW Vision Neue Klasse does exactly so by being thoroughly modern while maintaining the unmistakable style cues that constitute the heritage of the brand. In the increasingly homogeneous design of electric vehicles, a tribute to the past and a vision for the future.” 


“Small is truly beautiful at Volvo. The exterior of the EX30 is perfectly executed and the interior very roomy. A small SUV with a strong sense of luxury, featuring a typical Volvo design language, simple, environmentally friendly, practical, but also capable of bringing a refreshing feeling with its distinctive Scandinavian, yet unprecedented, design.” 


“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models brake the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity.”


YearConcept CarsProduction CarsBrand Design Language
2016Mazda RX-VisionAston Martin DB11Volvo Cars
2017Jaguar I-PaceFord GTLand Rover
2018Honda Urban EVJaguar E-PaceVolvo Cars
2019Alfa Romeo TonalePeugeot 208Citroën
2020Hyundai ProphecyFerrari RomaPorsche
2021Canoo Pick-up EVLand Rover Defender 90Peugeot
2022Toyota Compact Cruiser EVFerrari 296 GTBPolestar
2023Genesis X ConvertibleFerrari PurosangueFerrari